To me, writing and taking pictures is like breathing. For me, it’s a must.
I just don’t know what else to do. It’s been so much a part of me, that if either went away, I literally wouldn't know what I would do with myself.
So what do you do because you have to?
What excites you like nothing else?
What would you see that you’d like to do and say to yourself, “Hell yeah! I want to do (or try) that!”
I’ve been on that search for the last few years.
I’ve said, “no” to a lot of things. Mostly, copywriting roles that just haven’t excited me for these last few months before finally making a transition to becoming a photographer, full time.
And I know, “it’s competitive.” But so is everything else these days.
Growing up, it wasn’t like that. It didn’t take just an idea and the push of the button to call yourself a business. In fact, when I first started copywriting, very few people in Seattle were doing it. And I felt if you were really any good, it was pretty easy to get work.
But not today.
Copywriting has turned into “content.” And “content” has become one of my least favorite words in the dictionary because it doesn’t so much require skill as much as it requires the will to pump out more and more of it.
And I don’t know about you, but I’m not a hamster on a wheel. I’m not someone, who, after 10 years wants to go on anymore interviews for work than I already have… telling someone across the room how much I’d like to work for them, when it’s just not true.
And so, I’ve tried a lot of things these last few months and keep going back to photography. It suits me and my minimalistic lifestyle. It’s immediate. I know whether it’s good or bad after the push of a button and can change things accordingly, pretty quickly.
With copywriting, it hasn’t always been that way.
You have to think about who the audience is. Write to those specific people. Convince the client that your way is the right way to do things.
Then it goes out into the marketplace and you’re either right or your wrong. And…
After a while it doesn’t get fun.
Because I realize, I don’t have to write copy. I chose to.
WHO AM I?
Hi, I’m Jared Kessler and I’m a photographer, creative director, and avid green-tea drinker who lives just outside of Seattle, WA with my wife Kelly and our two corgis, Bert and Bodhi.